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Last Updated: 03/19/2026
This Privacy Policy describes how Excel Truck Group (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit or interact with https://www.exceltruckgroup.com/ (the “Site”).
We are committed to protecting your privacy and providing clear, transparent information about how personal data is handled.
Information We Collect
Personal Information You Provide
We may collect personal information that you voluntarily submit through our Site, including:
- Name
- Email address
- Phone number
- Company name
- Any information submitted through forms, chat features, or inquiries
You are not required to provide personal information to browse our Site; however, certain features or services may require it.
Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device and usage, including:
- IP address
- Browser type and version
- Device type and operating system
- Pages viewed and interactions
- Referring or exit URLs
- Date and time of visits
This information is referred to as Device Information and is collected using cookies and similar technologies.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate and improve our Site, understand visitor behavior, and support analytics and marketing activities.
These technologies may include:
- Cookies (first-party and third-party)
- Pixels and tags
- Web beacons
- Analytics tools
- Session replay or interaction monitoring tools
This information is referred to as Device Information and is collected using cookies and similar technologies.
Types of Cookies We Use
Essential Cookies
Required for the Site to function properly and cannot be disabled through our systems.
Analytics Cookies
Used to understand how visitors interact with the Site so we can improve performance and usability.
Functional Cookies
Used to remember preferences and enhance functionality.
Marketing and Advertising Cookies
Used to measure advertising performance and deliver relevant content
Where required by law, non-essential cookies are not placed until you provide consent. You may manage or withdraw your cookie preferences at any time through our cookie consent banner or settings.
Declining non-essential cookies will not prevent you from accessing the Site.
Legal Bases for Processing (International Users)
Where applicable under data protection laws, including the GDPR, we process personal information based on one or more of the following legal bases:
- Your consent
- Our legitimate interests in operating and improving our Site
- Performance of a contract or pre-contractual steps
- Compliance with legal obligations
How We Use Your Information
We use personal information to:
- Operate and maintain the Site
- Respond to inquiries and requests
- Provide products or services
- Improve Site performance and functionality
- Conduct analytics and research
- Support marketing and advertising activities (where permitted)
- Prevent fraud and enhance security
- Comply with legal and regulatory obligations
Sharing of Personal Information
We may share personal information with trusted third-party service providers who assist us in operating our business, including:
- Website hosting and infrastructure providers
- Analytics providers
- Marketing and advertising platforms
- CRM and communication tools
- Security and fraud prevention services
These providers are authorized to use personal information only as necessary to perform services on our behalf.
We may also disclose personal information if required by law, regulation, subpoena, or legal process.
Advertising and Cross-Context Behavioral Advertising
We may engage in advertising activities that involve the use of cookies or similar technologies to measure performance or deliver relevant content.
We do not sell personal information for monetary consideration. However, under certain U.S. state privacy laws, some advertising activities may be considered a “sharing” of personal information.
You may opt out of such sharing through:
- Our cookie consent settings
- Recognized Global Privacy Control (GPC) signals
- Contacting us using the information below
Your Privacy Rights (U.S. Residents)
Depending on your state of residence, you may have the right to:
- Know what personal information we collect
- Access your personal information
- Request deletion of personal information
- Request correction of inaccurate information
- Opt out of the sale or sharing of personal information
- Limit the use of sensitive personal information (if applicable)
- Appeal decisions regarding privacy requests
We do not knowingly collect or use sensitive personal information for purposes that require limitation under applicable laws.
Global Privacy Control
Where required by law, we recognize and honor Global Privacy Control (GPC) browser signals as a valid request to opt out of certain data sharing activities.
Your Privacy Rights (International Users)
If you are located outside the United States, including in the European Economic Area, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law.
Data Security
We implement reasonable technical and organizational safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
Children’s Privacy
Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children. We do not knowingly sell or share personal information of minors.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
exceltruckgroup2019@gmail.com.
Excel Truck Group SMS Privacy Policy
Last Updated: March 2026
Excel Truck Group respects your privacy and is committed to protecting your personal information. This SMS Privacy Policy explains how we collect, use, and protect information when you opt in to receive text messages from Excel Truck Group.
Information We Collect
When you communicate with Excel Truck Group or request parts or service, we may collect the following information:
• Your name
• Your phone number
• Information related to your parts requests, service visits, or account activity
This information may be collected through in-person interactions, phone calls, service requests, parts inquiries, or other communications with our dealership.
How We Use Your Information
Excel Truck Group uses SMS messaging to communicate with customers regarding:
• Parts availability notifications
• Service updates and status notifications
• Order confirmations or follow-ups
• Customer support communications
Message frequency may vary depending on your interactions with Excel Truck Group.
Consent to Receive SMS Messages
By providing your phone number to Excel Truck Group during parts requests, service visits, or other business interactions, you consent to receive SMS messages related to your requests or account activity.
Message and data rates may apply depending on your mobile carrier.
Opt-Out Instructions
You may opt out of SMS communications at any time by replying:
STOP
After you send the STOP message, you will no longer receive SMS messages from Excel Truck Group.
For assistance, reply HELP or contact your local Excel Truck Group dealership.
Information Sharing
Excel Truck Group does not sell, rent, or share customer phone numbers with third parties for marketing purposes.
Customer information may only be shared with service providers or technology partners necessary to deliver SMS communications or support dealership operations.
Data Security
Excel Truck Group takes reasonable steps to protect customer information from unauthorized access, disclosure, or misuse.
Contact Information
If you have questions about this SMS Privacy Policy or our messaging practices, please contact:
Excel Truck Group
Phone: (540) 777-7700
Website: https://www.exceltruckgroup.com
